econext is seeking the services of a qualified vendor to produce videos capturing the capabilities of ocean cleantech businesses operating in Newfoundland and Labrador for the purposes of educating the workforce on the skills, jobs, and opportunities associated with the sector.

To achieve the stated objective, the following activities will be undertaken:

• Video capture of 10 demonstration activities at The Launch in Holyrood, NL spread over 5 days in 2023 (i.e. 2 per day on 5 different days). Activities will involve the deployment of equipment and technologies in the ocean and/or the demonstration of processes and services that are oceans-focused. The dates of demonstration activities are to be determined;
• 10 video interviews to be conducted focusing on the jobs, skills, and opportunities associated with the businesses / organizations involved in the demonstration and deployment activities;
• The production of 10 vignettes (up to 2 minutes in length), using the video obtained above, aimed at educating the workforce on the jobs and skills required by businesses / organizations like those involved in the deployment and demonstration activities;
• Providing guidance and recommendations to the client on the effective distribution of the materials produced to meet knowledge mobilization and education objectives;

More information can be found in the RFP which can be downloaded via the button below. The deadline for responses to this RFP are due by June 12, 2023.

Click to Download RFP

Questions and Answers

A collection of questions asked about the RFP, and answers provided by econext.

Do you have a profile of the target audience segments for these videos – including ocean cleantech companies within the sector, the workforce, and within the broader econext ecosystem?
There is no more information that we can provide beyond what was shared in the RFP. The purpose of the footage obtained is to help stakeholders showcase the capabilities that exist in Newfoundland and Labrador with respect to ocean cleantech, and those of The Launch. The purpose of the produced videos (vignettes) is to generate interest within under-represented communities within the workforce – e.g., women, youth, new Canadians, Indigenous peoples – in pursuing careers within ocean cleantech businesses.

In terms of the distribution strategy, can you confirm if the budget needs to include a paid media recommendation versus a focus on owned (e.g., social, web, enews, events, etc.) and earned media (e.g., PR / other) opportunities.
We will rely on the consultant to provide us with recommendations that will best achieve the stated objectives. Expenses related to the recommendations made are not within the scope of the budget of this project.

Why is the deliverable 10 videos specifically? Based on the budget, and the desired outcome, are you open to a different recommendation? If 10 is set, are there key messages / themes and set technologies outlined for each?
As per the RFP, there are 10 demonstration activities, each of which should be captured in a vignette. This is the minimum number of videos to be produced. You are free to suggest an alternative number. Key messages and themes should align with the stated purposes as referenced above, with some variability given that each of the 10 demonstration activities will be unique.

Is there a definitive requirement for underwater filming?
As per the RFP, activities will take place near, on, and under the water and we are seeking high quality and dynamic video which fully captures the excitement/capabilities of the technologies and/or services being demonstrated. We are leaving it to respondents to propose how this can best be achieved.

Is drone footage anticipated or required?
Same answer as above.

Are there any other details available relating to the ‘on or near water’ production environment given it factors into safety, insurance, and gear considerations.
Given the response provided above, we would expect respondents to make their own determinations on what safety, insurance, and gear considerations need to be made.

Do you have adequate casting options on your team or within your partner network to ensure diversity given your stated purpose is to “generate interest within under-represented communities within the workforce – e.g., women, youth, new Canadians, Indigenous peoples – in pursuing careers within ocean cleantech businesses”.
We expect RFP respondents to propose approaches that will help us meet the stated objectives.

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