On April 10, 2026, for the third year running, econext, Picture NL, and College of the North Atlantic hosted Sustainable Production Day for the local film and television industry. This annual event brings together industry stakeholders to discuss best practices, celebrate successes, identify barriers to progress, and continue to forge a pathway toward a more sustainable industry.

“econext was proud to work with our partners on the 2026 Sustainable Production Day,” said CEO Laura Barron. “The province’s film and television industry is advancing environmentally sustainable operations, helping ensure industry competitiveness with other jurisdictions, as well as business resilience through reduced costs.”

Sustainable Production Day was attended by more than 80 producers, crew members, and stakeholders. The program featured panels focused on meeting the sustainability expectations of large media companies, the role of the on-set Sustainability Coordinator, responsible diversion of production food waste, and the increasingly common practice of using low-carbon, low-noise power sources.

New features for the event included the addition of brief presentations from industry groups and econext members Home Again Furniture Bank and Sharp Management, who highlighted their services and offerings.

In collaboration with the Paul L. Pope School Centre for TV & Film, a student-focused day was added on April 9. This included a screening of Humber College’s Green Seal film, breakout workshops with technical experts, and a production-focused Ideathon for students hosted by econext and supported by mentors from Humber College, CBC, Sun Belt Rentals, and Sarafost Pictures. The film ideathon winners, P(ri)M(etime), proposed a digital platform connecting suppliers and vendors across the film and television production industry.

The event’s food waste was successfully diverted through partnerships with Second Harvest (51 meals distributed) and the NL Compost Cooperative (13 lbs of food scraps diverted), resulting in a greenhouse gas (GHG) reduction of 280 lbs of carbon dioxide (CO2).

Overall, the success of the third Sustainable Production Day was rooted in its continued ability to bring the film and television industry together, offering engaging perspectives from within the local sector, complemented by insights from experienced professionals working across other jurisdictions and media companies.

“By bringing together industry leaders, innovators, and emerging talent, we’re helping advance practical solutions, and also strengthening Newfoundland and Labrador’s position as a forward-thinking, sustainable production hub.”

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