About the Workshop
In this virtual workshop led by Eric Siegel, we will discuss how you can secure your first pilot customer for your ocean business. The session will help you determine which customers will make good pilot partners and which you should steer away from. You will be given tools to develop customer commitment and understand what value you should expect to receive from a pilot. We will address common terms of engagement for pilots, how you can develop letters of intent (LOIs), and some tactics to convert pilots into more sales.
About Eric Siegel
Eric has broad experience in many aspects of oceanographic and subsea technology, measurements, and science. He has held leadership positions in ocean technology companies directing sales, marketing, business development, product development, and manufacturing. Eric is a demonstrated growth leader with market depth, technical expertise, and trusted global relationships. Eric is trained in physical oceanography, naval architecture and marine engineering, and earned an MBA with a focus on leadership, innovation, and global business. Eric actively mentors a cohort of ocean technology ventures in Canada’s Ocean Startup Project and is on the Board of Directors at Sustainable Oceans Applied Research and Sail Nova Scotia. When not helping ocean scientists and companies, Eric is an active sailor, having crossed both the Atlantic and Pacific Oceans on his small boats, and now racing Bluenose Class Sloops in Halifax.
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