NEIA Issuing Commuter Challenge to mark Canadian Environment Week

For Immediate Release
June 2, 2014

ST. JOHN’S, NL – June 1-7, 2014 is Canadian Environment Week and the Newfoundland and Labrador Environmental Industry Association (NEIA) is issuing a challenge to all residents of the province: this week choose a healthier and cleaner mode of commuting.

“Our routine is to get in the car and drive ourselves to and from work each day,” says Ted Lomond, Executive Director of NEIA. “But this is an opportunity to consider other means of transportation – such as the bus, taking your bicycle, or even walking.”

The Commuter Challenge is a nation-wide event that promotes citizens opting out of single occupancy vehicles. “By leaving the car at home, we can reduce air pollution, decrease fuel usage, and ease congestion on the roads,” says Lomond.

Each alternative to the single occupancy vehicle has its merits. One bus replaces an average of 45 cars on the road. “Simply by carpooling you reduce your greenhouse gas emissions – and your expenses – in half,” notes Lomond. But the benefits can be even more substantial. “Walking is one of the best and easiest ways to improve your overall fitness and health”.

NEIA’s Board of Directors has committed to taking the Commuter Challenge, and the association is encouraging its membership to register too. “As individuals we can make a personal decision. Collectively these decisions can make a significant difference.” says Lomond. “At the end of the week we will be able to estimate the carbon emissions avoided, fuel saved, and calories burned.”

Individuals and businesses can participate in the Commuter Challenge by registering at http://commuterchallenge.ca/.

NEIA is a not-for-profit association of businesses that promotes the growth and development of the green economy in Newfoundland and Labrador. The organization offers a diverse range of expert knowledge and support services for members working to grow economic opportunity while respecting the natural environment. NEIA is The Business of the Environment, and has over 160 members.

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Media Contact
Kieran Hanley: 709.237.8190