For Immediate Release
February 25, 2015

Gander, NL – The Newfoundland and Labrador Environmental Industry Association (NEIA) is unveiling a new website at the Hospitality Newfoundland and Labrador 2015 Conference and Trade Show in Gander this week.

GreenTourismNL.ca aims to introduce tourism operators in the province to practices and strategies that will enable businesses to contribute to – and benefit from – a greener industry.

“Tourism is a billion dollar industry in Newfoundland and Labrador,” says Ted Lomond, NEIA’s Executive Director. “Much of that industry relies on the beauty of our natural environment. It is important we are aware of the environmental costs of tourism and do what we collectively can to ensure it is prosperous for many years to come.”

But Lomond says the biggest benefit of a more sustainable industry is in the bottom lines of the operators themselves. “Greening your business practices is all about decreasing waste and increasing efficiency,” he says. “This means lower costs and more value for each dollar spent on resources. Green business is good business.”

GreenTourismNL.ca makes the business case for tourism operators by offering best practice information in waste management, energy efficiency, purchase planning, impact assessment, employee and customer buy-in, and more.

“Our site encompasses many areas of sustainable business,” says Lomond. GreenTourismNL.ca directs its visitors to the provincial authorities on each subject. “To learn more about waste management we point operators to the Multi-Materials Stewardship Board (MMSB). For energy efficiency, takeCHARGE. For food service, the Restaurant Association of Newfoundland and Labrador (RANL). And so on.”

Lomond says NEIA is excited to launch GreenTourismNL.ca at the province’s premiere tourism industry event. “Working together we can build the awareness that ‘being green’ isn’t just the right thing to do for the natural environment,” says Lomond. “It also means a more profitable and enduring sector of Newfoundland and Labrador’s economy”

GreenTourismNL.ca offers its content in downloadable PDF documents for those who want to take a close read, and is formatted for mobile devices for those who want to take a look while away from their computers.

NEIA is a not-for-profit association of businesses that promotes the growth and development of the green economy in Newfoundland and Labrador. NEIA has over 190 members. Learn more about NEIA at https://neia.org.

Media Contact:
Kieran Hanley
709.237.8190
kieran@neia.org

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