ATN Strategies

ATN Strategies (formerly Group ATN) is an applied research and consulting firm supporting organizations and governments with clear, evidence-based strategies that are place-based, future-focused and rooted in community.

Our unique approach to strategy development is not just about addressing challenges – it’s about strengthening communities and paving the way for a sustainable future in partnership with our clients.

Our strategies cut across many sectors and topics, with a focus on supporting those working to solve today’s many challenges at the global, regional and local level. From global energy transitions to local housing solutions, our strategies cut through the noise to identify clear paths to success with a focus on context-based recommendations informed by thorough research and meaningful engagement with the public, rightsholders, stakeholders and leaders.

Together with our partners within the m5 group of companies – MQO Research, m5 marketing and communications and m5 Public Affairs – our integrated approach ensures that our strategies are not only well-conceived, but also impeccably communicated.

Madsen Power Systems

Madsen is a family-owned and operated company based in Newfoundland and Labrador and has operations across Canada. We believe in more than just business; we believe in building values through community sustainability and inclusivity while offering innovative solutions that contribute to a carbon-neutral and resilient future.

With core industries spanning Marine, Energy, Mining, Construction, and the Industrial sectors, Madsen provides a wide range of products and solutions to meet almost every operational need or project requirement. Our specialized areas include Power Systems, Controls and Engineering, Emissions Testing, Equipment Sales and Service, Water Treatment and Chemicals, Asset Maintenance and Overhauls, and Project Management Services.

At Madsen, we empower our customers with solutions that address their unique needs, guiding them on a journey towards sustainability and success. Join us as we work together to shape a brighter and more sustainable future for generations to come.

SmartBin

SmartBinSensor Technologies Inc. is a pioneering company positioned at the forefront of technological innovation within the waste management sector. Focused on enhancing operational efficiency and fostering environmental sustainability, SmartBin employs cutting-edge sensor technology and advanced route optimization software to revolutionize the approach to waste management. The company’s primary product, a sensor module, attaches to commercial waste bins to monitor fill levels. These sensors are integrated with SmartBin’s proprietary software, which suggests the most cost-effective and environmentally friendly routes for waste collection trucks, thereby reducing operational costs by up to 50% and significantly mitigating environmental impact.

Established in 2022 and headquartered in St. John’s, Newfoundland and Labrador, SmartBinSensor Technologies Inc. has rapidly distinguished itself through strategic partnerships and successful pilot programs. A notable collaboration with Heave Away Waste Management Ltd. demonstrated the effectiveness of SmartBin’s solutions, leading to significant fuel savings and customer acquisition. Building on this success, SmartBin is actively expanding its technological offerings, with ongoing development in machine learning-based sensors for waste type identification to further enhance efficiency and prevent contamination.

SmartBin’s business model is predicated on a monthly subscription fee, supplemented by one-time setup costs for sensor installation. This strategy not only ensures a steady revenue stream but also provides waste management companies with the flexibility to upscale their services based on demand. The company targets waste management companies across North America, with a keen focus on small to medium-sized enterprises in Canada as its initial market.

The company is co-founded by Aneesh Raghupathy, a recent graduate with a background in Computer Science and Economics, and Niraj Shukla, an experienced business development executive. Together, they bring a combination of technological innovation and strategic business acumen to the company. With the support of grants, funding, and a dedicated team, SmartBinSensor Technologies Inc. is poised for rapid growth, aiming to implement its SmartBin system across a significant portion of Canada’s waste collection services, thereby contributing to the country’s environmental sustainability goals.

In anticipation of scaling up for commercial deployment, SmartBin is enhancing its product lineup and expanding its team to include roles such as Technical Product Manager and Full Stack Developer. The company’s strategy includes refining its hardware for commercial-scale production, enhancing data quality, and preparing for a broader market launch. With a commitment to innovation, sustainability, and operational efficiency, SmartBinSensor Technologies Inc. is setting new standards in the waste management industry, positioning itself as a leader in smart waste management solutions.

New Found Gold Corp.

New Found Gold Corp. is advancing its 100% owned 1,662km2 Queensway gold project, located on the Trans-Canada highway 15km west of Gander, Newfoundland. A 650,000m drill campaign is underway, with 127,000m planned for 2024. Much of the drilling to date is focused on a 9.5km corridor along the Appleton fault and a 12.4km corridor along the JBP fault at Queensway North. Resources have been deployed to further explore key targets at Queensway South, the 80km southern extension of the highly prospective AFZ and JBP fault structures.

New Found Gold Corp. is committed to conducting its exploration activities in an environmentally responsible manner. The company follows strict environmental policies and planning, such as using low-impact drilling methods, minimizing water consumption, and reducing greenhouse gas emissions. The company also implements a progressive rehabilitation strategy, which involves restoring the land to its original condition or better after exploration. Additionally, the company conducts ongoing environmental baseline monitoring, which involves collecting and analyzing data on the water quality, air quality, wildlife, and vegetation in the area.

New Found Gold Corp. is dedicated to creating positive and lasting relationships with the communities in which it operates. The company engages with local stakeholders, such as Indigenous groups, government agencies, and non-governmental organizations, to ensure that its exploration activities are respectful of their rights, interests, and values. The company also contributes to the social and economic development of the region, by providing employment opportunities, supporting local businesses and suppliers, and investing in community projects and initiatives. The company values the feedback and input of the communities and strives to be a good neighbor and partner.

Landmark Surveys and Engineering Limited

Landmark offers specialized services in legal land surveying, UAV LiDAR & photogrammetry, marine hydrography, terrestrial lidar scanning, construction layout, topographic surveys, dimensional control, precision surveying, drafting, GIS, and general survey consulting. We provide legal land surveying for private residential, commercial, Crown Lands, cabin lots, subdivisions, and geomatics engineering solutions for mining & energy, utilities, construction, environmental, transportation, and R&D.

Newfoundland & Labrador Federation of Co-operatives

Venor

Venor is a proactive, nimble and relationship-focused recruitment and Human Resource advisory firm. We treat our clients as partners and have experience across all industries.  Our vastnetworks allow us to consistently deliver the right recruitment and talent solutions for long-term success.

Whether it’s bringing a key leader back to our region from their experience abroad, or helping a local company expand their operations internationally, we find success through the success of our clients and the talent we represent. The business climate in Atlantic Canada is surging, but the standard for care remains high in our close-knit ecosystem. That’s why Venor works – we are relationship-centric!

While we pride ourselves on our efficiency and resourcefulness, we still go above and beyond to ensure quality, integrity and diligence. It’s an approach that earns us the business of like-minded leaders focused on long-term outcomes.