Sustainable Production Day 2026 Brings NL’s Film & TV Industry Together for a Greener Future

On April 10, 2026, for the third year running, econext, Picture NL, and College of the North Atlantic hosted Sustainable Production Day for the local film and television industry. This annual event brings together industry stakeholders to discuss best practices, celebrate successes, identify barriers to progress, and continue to forge a pathway toward a more sustainable industry.

econext was proud to work with our partners on the 2026 Sustainable Production Day,” said CEO Laura Barron. “The province’s film and television industry is advancing environmentally sustainable operations, helping ensure industry competitiveness with other jurisdictions, as well as business resilience through reduced costs.”

Sustainable Production Day was attended by more than 80 producers, crew members, and stakeholders. The program featured panels focused on meeting the sustainability expectations of large media companies, the role of the on-set Sustainability Coordinator, responsible diversion of production food waste, and the increasingly common practice of using low-carbon, low-noise power sources.

New features for the event included the addition of brief presentations from industry groups and econext members Home Again Furniture Bank and Sharp Management, who highlighted their services and offerings.

In collaboration with the Paul L. Pope School Centre for TV & Film, a student-focused day was added on April 9. This included a screening of Humber College’s Green Seal film, breakout workshops with technical experts, and a production-focused Ideathon for students hosted by econext and supported by mentors from Humber College, CBC, Sun Belt Rentals, and Sarafost Pictures. The film ideathon winners, P(ri)M(etime), proposed a digital platform connecting suppliers and vendors across the film and television production industry.

The event’s food waste was successfully diverted through partnerships with Second Harvest (51 meals distributed) and the NL Compost Cooperative (13 lbs of food scraps diverted), resulting in a greenhouse gas (GHG) reduction of 280 lbs of carbon dioxide (CO2).

Overall, the success of the third Sustainable Production Day was rooted in its continued ability to bring the film and television industry together, offering engaging perspectives from within the local sector, complemented by insights from experienced professionals working across other jurisdictions and media companies.

“By bringing together industry leaders, innovators, and emerging talent, we’re helping advance practical solutions, and also strengthening Newfoundland and Labrador’s position as a forward-thinking, sustainable production hub.”

Newfoundland and Labrador Budget 2026: Key Highlights for econext Members

On Budget Day in Newfoundland and Labrador (April 29, 2026), several announcements stood out as particularly relevant to econext members, especially across business growth, and environmental sustainability.

What We’re Seeing


Business

  • Reducing the Small Business Tax Rate to 2 per cent as of January 1, 2026, 1.5 per cent on January 1, 2027, and 1 per cent on January 1, 2028 to support over 6,000 small businesses in the province.
  • Establishment of a Red Tape Reduction Office

Environmental Sustainability 

  • $3.6 million for the implementation and improvement of waste management initiatives
  • $36 million for the Oil-to-Electric Rebate Program

Climate Resilience

  • $2.3 million over two fiscal years to produce flood risk maps for vulnerable communities as part of the joint Flood Hazard Identification and Monitoring Program with the federal government
  • $100,000 to support improved community emergency response planning in rural and remote areas in partnership with the federal government

Economic Development

  • $34 million to support economic development and innovation initiatives, including business growth, R&D, commercialization, export growth, investment attraction, and regional economic development
  • $7.75 million to support projects through the Green Transition Fund

Energy

  • Funding dedicated to the development of a 10-year energy plan
  • $8.65 million for the Innovation and Business Development Fund to expand the province’s energy supply and service capabilities
  • $584,000 for a Natural Gas Feasibility and Investment Opportunity Study to assess natural gas development options and attract private sector investment

Agriculture

  • Funding dedicated to the development of a 10-year Agriculture Strategy
  • More than $9 million in 2026-27 through the Sustainable Canadian Agricultural Partnership to support new agriculture projects and evolving industry needs

Mineral Resources

  • $900,000 to support iron ore development in Labrador, including the Labrador West Transmission and Regional System Impact Study and Julienne Lake iron ore project
  • $400,000 to help identify new critical mineral exploration targets
  • $1.3 million to advance critical mineral exploration in rural areas through the Junior Exploration Assistance Program

What We’re Not Seeing

 

Along with the implementation and improvement of waste management initiatives, we would like to see funding dedicated to the development of a provincial Waste Management Strategy, considering the most recent strategy was developed in 2002. We look forward to further discussions with the Department of Environment, Conservation and Climate Change regarding this priority.

We also look forward to contributing to the development of the province’s 10-year energy plan. Importantly, clarity regarding the MOU signed by Newfoundland and Labrador Hydro and Hydro-Québec, including the forthcoming report from the Independent Churchill Review Committee, will be significant inputs for this plan. We believe that the development of the province’s hydroelectric resources is vital to the long-term future of NL’s economy. We look forward to further discussions with the Department of Energy and Mines regarding this priority.

___

To learn more about Budget 2026, visit the Government of Newfoundland and Labrador website: https://www.gov.nl.ca/budget/2026/.

Now Available: econext 2025-26 Annual Report

econext is pleased to announce the publication of its 2025-26 Annual Report.

This has been an incredibly productive year for the organization. We invite you to take some time to explore the many accomplishments of econext’s Board and staff throughout 2025–26.

As always, we welcome your feedback. Please don’t hesitate to reach out to our team with any questions or comments.

Read the Report

econext celebrates accomplishments of local leaders during its annual AGM and Industry Awards Reception

For Immediate Release
April 23, 2026

 

Photography by: Ritche Perez

econext celebrated the accomplishments of local innovators and leaders in the clean technology and environmental services sectors during its Annual General Meeting and Industry Awards Reception on April 22, 2026.

This past year has been one of action, growth, and meaningful impact for econext” says Laura Barron, CEO of econext. “Across our programs, projects, and partnerships, we have worked alongside our members and stakeholders to advance Newfoundland and Labrador’s green economy.”

The following awards were presented during this year’s event:

Each awardee highlights a distinct contribution to Newfoundland and Labrador’s green economy — whether through bringing new technologies to market, expanding into global markets, promoting sustainable practices, or helping to shape the future of the industry.

“We received some amazing nominees for all of our award categories this year” says Colin Heffernan, Manager, Industry and Community Engagement and emcee of the 2026 Industry Awards Ceremony. “Simply put, we have so many econext members that have been doing great things in the last twelve months. To mention them all, we would be here for hours!”

 

Backgrounder

Business Excellence Award

econext‘s Business Excellence Award recognizes a significant initiative or achievement of a business engaged in Newfoundland and Labrador’s green economy. This could include the completion of specific projects, business growth milestones, or a contribution to the community from a sustainability or corporate social responsibility perspective. The award is judged according to the initiative or achievement’s impact as it relates to economic growth and development, positive environmental effects, and public awareness of green economy and environmental challenges or opportunities.

econext is proud to present the 2026 Business Excellence Award to St. John’s International Airport Authority.

Some of their key achievements in this past year include the launch of an organic waste diversion pilot in partnership with Harbour Farmstead, a climate conscious rural food system. Through this initiative, SJIAA collected organic waste from airport concessionaires for composting, ultimately turning waste into nutrient-rich material that supports the production of fresh, locally grown produce. Over the course of the pilot project, 7,728 pounds of food waste was successfully diverted from our landfill, significantly reducing our environmental footprint.

To complement this work, SJIAA conducted a comprehensive waste audit across its facilities to better understand the waste streams generated on site. This analysis provided critical insight into the types and volumes of waste that end up in the landfill and served as the foundation for a new, data-driven Waste Diversion Plan.

Strengthening their approach to climate accountability, SJIAA collaborated with industry experts to develop the SJIAA Carbon Management Plan (CMP). To reinforce this framework, SJIAA also adopted a formal Carbon Management Policy, an annual requirement of the Airport Carbon Accreditation (ACA) program, which publicly affirms their commitment to continuous emissions reductions and embeds climate considerations into organizational planning. As of November 2025, SJIAA is targeting a 20% reduction in Scope 1 and 2 GHG emissions by 2030. This target has been determined considering the progress experienced to date and planned activities over the next 5 years.

Supporting this work is SJIAA’s long-standing partnership with fellow econext member Fundamental Inc., who have provided expert guidance since 2017. Collectively, these efforts demonstrate SJIAA’s strategic approach to environmental stewardship. By combining measurable impact, strong analytical frameworks, community-centered partnerships, and clear alignment with their Strategic Plan, SJIAA continues to lead by example in advancing sustainability and supporting a cleaner, healthier future for our region, making them a well-deserving recipient of the 2026 Business Excellence Award.

Cleantech Innovation Award

econext’s Cleantech Innovation Award recognizes innovation at any stage of development in business and academia – from research and development, to commercialization, to refinement – of products, services, or processes that can mitigate effects to, protect, or enhance the environment. The award is judged according to the uniqueness of the innovation, the potential for positive environmental impact, and the potential for commercial application.

The winner of this year’s Cleantech Innovation Award is Angler Solutions Inc.

Angler Solutions Inc. are being recognized for a defining achievement in 2025: the development and commercialization of Model for Energy Systems Optimization (MESO).

MESO is a proprietary, patented modelling platform providing techno-economic analysis and optimization of early-stage renewable and hybrid energy projects. It was developed entirely in-house by Angler’s team of engineers and software developers.

At its core, MESO integrates capabilities that developers and analysts have historically needed multiple platforms to access. It performs energy balance modelling, GHG emissions forecasting, Levelized Cost of Energy (LCOE) and Levelized Cost of Storage (LCOS) analysis, and GIS-based constraint mapping — all within a single configurable environment. It supports a wide range of power generation technologies, energy storage technologies, and end uses including green fuel production and dynamic industrial loads. An AI-enhanced forecasting layer further strengthens the quality of inputs and outputs.

What makes MESO genuinely distinctive from other similar tools on the market is its ability to be customized. Unlike competing tools, which offer standard analytical frameworks, MESO can be configured to represent a specific client’s actual energy system, then used iteratively for scenario planning, transition pathway analysis, and strategic decision support. The MESO platform is no longer a concept or prototype, having been piloted with users across Canada and internationally, including Growler Energy, Canadian Nuclear Laboratories, NRCan CANMET, Memorial University, the College of the North Atlantic, and European firms including Netherlands-based Haskoning. MESO is an innovation built in Newfoundland and Labrador, solving global problems, with clear commercial traction already underway.

Angler Solutions Inc. is a Newfoundland and Labrador company building a globally relevant technology. MESO is not a future ambition, it is a working product with real clients, real deployments, and a credible path to scale.

International Business Award

econext‘s International Business Award recognizes a significant initiative or achievement of a Newfoundland and Labrador organization engaged in international business activities relating to cleantech or environmental services. Initiatives or achievements could include export success, diversification into new sectors or markets, collaborative research and development, or the establishment of international partners. The award is judged according to the relative impact of the internationalization activity for the individual business and/or the industry at-large.

The winner of this year’s International Business Award is North Atlantic.

In 2025 North Atlantic made one of the biggest international business acquisitions in NL history — a $600 million expansion into Europe, acquiring a controlling stake in Esso Société Anonyme Française SA and of 100% of ExxonMobil Chemical France SAS, two independent companies of the ExxonMobil group making up the Port-Jerome-Gravenchon oil refinery in Normandy, France. The Gravenchon facility is the second largest refinery in France and one of the largest integrated chemical complexes in Western Europe. This acquisition complements North Atlantic’s growing ambitions to help drive the energy transition. North Atlantic is taking big steps toward a cleaner, sustainable, and economically prosperous future. Strategically located between Europe and North America, North Atlantic is developing a Green Energy Hub in Newfoundland and Labrador with a 1.1 GW (gigawatt) wind-to-hydrogen project in Placentia Bay. The aim is to develop Gravenchon into a green energy hub, leveraging its infrastructure to accelerate the deployment of low-carbon fuels and renewable power.

North Atlantic’s expansion into Europe via France in 2025 represents a significant diversification of both markets and geography for the company. The acquisition gives North Atlantic a foothold in Europe where it aims to export hydrogen.

Industry Champion Award

econext’s prestigious Industry Champion Award recognizes the contribution of an individual to the growth of Newfoundland and Labrador’s clean technology and environmental services sector.

Don Drew of Newco Metal and Auto Recycling Ltd. is the 2026 recipient of econext’s Industry Champion Award!

Don’s career in the metal recycling business stretches over 16 years, 14 of those as Operations Manager with Newco Metal and Auto Recycling Ltd. Don has been involved in general operations, environmental cleanup projects, acquisition and distribution of material and equipment, including numerous projects throughout Newfoundland and Labrador as well as the Arctic. Don completed plans to properly recycle the metal from Cold War Dewline sites in the north while bringing the metal back to this province to be properly recycled.

Don is not known for complacency. Through his time at Newco he has worked to grow metal recycling in NL to exceed volumes recycled in larger provinces. Under Don, Newco has built a reputation worldwide in terms of the quality of the metal they recycle. A pioneer in circularity, Don has enhanced opportunities for regional landfills to utilize the by-products of the metal recycling operation, allowing them to use the soil removed from the recycled metal as alternating ground cover on waste disposal sites, reducing the volume of virgin blasted rock needed and increasing the compostability of the landfills.

In addition to leading private projects with Newco, Don has coordinated with Municipal, Provincial, and Federal levels of government to remediate ignored, abandoned, or troubled sites throughout the province. These former mines, mills, oil storage tanks, and derelict industrial locations are lingering hazards that he found responsible solutions for.

Don does not leave environmental stewardship at the office. He served for 15 years as mayor, deputy-mayor, and councillor with the Town of Bay Bulls; duties included chair of public works, waste management, development, environmental, and tourism. During that time Bay Bulls was honored with more municipal awards than any other town in the province, including Environmental Awareness and Excellence in Governance twice each. Don has worked diligently to ensure the environmental measures and policies of the town created a safe and sustainable community. Don has served on the board of econext numerous times, and has volunteered as a mentor for the Project Zero econext incubator. He has also generously given his time in raising funds for medical charities.

As a result of his commitment to the Circular Economy and the environmental industry in Newfoundland and Labrador, econext is proud to recognize Don Drew as the 2026 Industry Champion!

Corner Brook’s 2026 Ideathon Inspires New Ideas for a More Sustainable Newfoundland & Labrador Supply Chain

Corner Brook, NL
April 8, 2026

From March 20-22, 2026, econext hosted its annual Ideathon at Grenfell Campus, Memorial University, challenging students from both MUN and CNA to answer a big question in just 48 hours: How can Newfoundland and Labrador transform its freight and distribution networks to be more resilient and sustainable by 2035? 

Using real-world data and industry insights, students explored one of the province’s more pressing challenges, shipping. Transportation in Newfoundland & Labrador is the single-largest contributor to our carbon footprint, accounting for 43% of all Greenhouse gas (GHG) emissions. The event brought together students from a variety of disciplines to develop practical, forward-thinking solutions for a greener future that tackles the province’s distributed supply chain.

“Working with students offers the chance to engage the future of the industry, while seeing the problem through a new perspective.” Said Zakiya Young, Workforce Events Lead with econext. “We work to help create these prompts that mirror real challenges for our province, and the students show us their innovation and knowledge in that space. They are the next generation to help explore and build the green economy.”

Throughout the weekend, participants took part in workshops, hosted by econext in partnership with Navigate NL, and received one-on-one mentorship from industry. These sessions helped students develop their ideas into expansive pitches. At the end of the event, a panel of judges evaluated the final presentations on criteria including innovation, feasibility and impact of the idea for Newfoundland and Labrador. Winners received a cash prize, and the opportunity to continue their idea development with econext’s help.

First Place Winners – $3000 | Green Mangoes

Green Mangoes (Rielle Chou, Lanthika Dhanapala, and Yueyue Xing) took first place with their innovative project — a shared distribution center in Corner Brook, featuring cold storage and sorting facilities that local grocery stores could rent.

Second Place Winners –  $2000 | Green Gang

In second place, Green Gang (Christopher Abetianbe and Ajith Raj) proposed a digital, AI-powered platform that integrates data from various logistics stakeholders to provide real-time analytics.

Third Place Winners – $1000 | Team A-Z

Third place went to Team A-Z (Andrew Mosher and Zadok Kwame Gyesi) who proposed using empty container space on existing Mediterranean Shipping Company (MSC) routes to transport westbound freight directly from Montreal to Corner Brook.

econext extends a sincere thank you to its partner, Navigate NL, as well as mentors and judges who helped make this Ideathon possible.

Judges & Mentors:

Kirsten Mercer – City of Corner Brook

Renee Wheeler – Navigate NL

Lynn House – Western Regional Waste Management

Katie Baird – ShipNow Logistics

Carla May – NavigateNL

Ogaga Johnson – econext

Zakiya Young – econext

Timilehin Oguntuyaki – econext

Thomas Young – MUN

Dr. Garrett Richards – MUN

Ken Carter – MUN

Chelsie Cake – econext

econext would also like to especially thank its sponsors, CBDC Humber and Hatch, for supporting this event and helping students learn and engage with the green economy.

For more information on further ideathons or partnership opportunities, contact Zakiya Young at zakiya@econext.ca. 

2026-28 Board of Directors Candidates

econext‘s Board of Directors provide direction and support to the organization’s staff in their work to accelerate clean growth in Newfoundland and Labrador.

The following nine (9) candidates, in alphabetical order by last name, have been nominated for a total of four (4) positions:

  • Beth McGrath
  • Brian Taite
  • Caron Hawco
  • Don Drew
  • Keith Barrett
  • Kristina Kearney
  • Michelle Doyle
  • Sarah Penney-Belbin
  • Shem Evans

Nominee bios and statement of goals follow below. Voting for director positions will take place online from April 27 – May 1, 2026. Nominees will have an opportunity to speak directly to members at econext‘s 2026 Annual General Meeting and Industry Awards Reception taking place on April 22. Please see more information about this event here. 


Beth McGrath, KC

Corporate and Energy & Natural Resources Lawyer, McInnes Cooper

Beth McGrath KC is a partner at McInnes Cooper and has over 20 years of experience as legal counsel working with businesses in our province, many who are Econext members. She practices in the areas of corporate and business law, energy and natural resources, corporate governance and corporate finance. Beth’s practice has a particular focus on energy-related projects, both renewable and non-renewable. She has been involved in all offshore projects in our province in various capacities as well as hydro-electric projects and is expanding her practice and expertise to best serve the wind-hydrogen development in our province. Beth has a diverse client base including private and public companies, oil and gas companies, government entities, financial and international institutions, mining and exploration companies, oil & gas companies, renewable energy companies, engineering and construction firms, and fisheries and technology firms.

Beth is heavily involved in advancing our newest frontier into green hydrogen. NL has placed a significant emphasis on renewable energy and the hydrogen sector, recognizing the potential the province must drive sustainable development and mitigate climate change. It is imperative to lend support not only to the adoption of renewable energy sources but also to embrace the opportunities and innovations emerging within the hydrogen sector. Beth is committed to supporting this sector.

Beth is passionate about education and mentorship, and she continues to incorporate these values into her life by teaching and assisting in the development of future lawyers. Beth has been a part-time instructor of business and contract law within the Faculty of Business at Memorial University of Newfoundland and teaches yearly at the Bar Admission course for new lawyers in our province. Beth regularly leads seminars for industry groups on matters of corporate and business law and is a guest instructor for the Director’s Education Program Course through the Institute of Corporate Directors on Corporate Governance. Beth also completed the Business Leadership for Women Lawyers program at the Rotman School of Management at the University of Toronto.

Beth was selected as a Lexpert® Rising Star for 2016, a national award celebrating Canada’s leading lawyers under 40. She is ranked by Best Lawyers™ in Canada for her practice in corporate law and mergers and acquisitions law. By Best Lawyers® Canada for her practice in Corporate Governance, Corporate Law, Energy Law, Mergers and Acquisitions Law, and Natural Resources Law, and by Chambers Canada for her corporate/commercial practice.

Beth has held various director positions throughout her career and is currently serving as Chairperson on the board of the St. John’s Port Authority, Commissioner to the Legal Aid Commission of Newfoundland and Labrador, and a member of the Board of Directors for Energy NL, SportNL, C-Core as well as was a member of the Canada Games 2025 Governance Committee.

Beth lives in St. John’s with her husband Andrew and their two boys Benjamin and John Raymond. When she is not at the office, you can usually find her at the hockey rink in her most important role as a Hockey Mom!

Statement of Goals:

I am a strong advocate for our energy sector and committed to ensuring the province of Newfoundland and Labrador and our expertise continues to play a significant role on the global stage.  It is pivotal to our success to capitalize on our resources and growth and environmental responsibility can coexist.  Being a part of the Econext Board would allow me to continue to work for our renewable projects and supporting this industry in an additional way from just my every day legal practice.  I am passionate about education and want to be part of an organization that continues to encourage community engagement and education to bring public awareness for clean growth opportunities in a responsible and transparent way.  This will benefit all energy projects in our province and more importantly our communities.


Brian Taite, M.A.Sc., CRSP, P.Eng.

Senior Environmental Engineer, Vale Base Metals

Brian is an accomplished and dedicated health, safety, environment & regulatory professional with over 30 years’ experience in the energy and mining sectors. Brian has been a consultant to several major mining and energy companies, government agencies, and private industry for emergency preparedness and response, incident investigation, risk assessment, regulatory compliance, auditing, HSE planning, and technical integrity assurance.

Brian was educated at Memorial University and was admitted to the degrees of Bachelor of Science in Mathematics in 1992, Bachelor of Engineering in Civil Engineering in 1994, and Master of Applied Science in Environmental Engineering in 1999.

Brian has been associated with econext since the mid 1990’s, having worked as an environmental consultant for over a decade in Newfoundland and Labrador. In 2006, he expanded his career in asset management with Shell in the UK and the Netherlands for over five years. Returning to St. John’s, he worked with AMEC (WSP) as a senior environmental engineer and was soon after seconded to Rio Tinto’s IOC mine in Labrador City for his first experience in the mining sector. In 2012, Brian continued his mining experience with Vale’s Long Harbour Processing Plant as Operations Environmental Supervisor. In 2014, Brian joined WorleyParsons to develop an Environmental Management System for Alderon’s Kami Mine project in western Labrador and soon after took on a role as Environment & Regulatory Manager for the ExxonMobil Hebron Topsides Project. In late 2017, Brian went back to consulting at Pinchin Ltd. as Team Leader, Environmental Due Diligence and Remediation. In 2020, he became SHE Coordinator for the Vale Voisey’s Bay Mine Expansion Project construction of two underground mines in northern Labrador. In 2021, Brian worked with HMDC/ExxonMobil as the Environment Advisor for the Hibernia offshore drilling and production platform. In 2024, he joined the World Energy GH2 team as the Environmental Compliance Manager for Project Nujio’qonik. And most recently in 2025, he rejoined Vale Base Metals as their Senior Environmental Engineer responsible for operations in Long Harbour and Voisey’s Bay.

Statement of Goals:

I am seeking election to econext’s Board of Directors to contribute my experience and perspective to Newfoundland and Labrador’s growing clean-energy and environmental industries. Having spent over 30 years working in environmental engineering, regulatory compliance, health and safety, and major project development—both locally and internationally, I have seen firsthand the opportunities that arise when industry, government, and communities work together toward sustainable economic growth.

My goals as a board member are to help strengthen econext’s leadership role in advancing clean technology, environmental innovation, and responsible resource development across the province. I aim to support members by promoting practical solutions that improve environmental performance while enabling competitiveness and economic opportunity. I also hope to contribute to strengthening the connections between industry and emerging clean-energy initiatives.

Having been associated with econext since the mid-1990s, I understand its importance as a catalyst for collaboration and a driving force in Newfoundland and Labrador’s green economy. If elected, I will work to ensure the organization continues to deliver value to its members, champion sustainable development, and help position the province as a leader in the global transition to clean energy.


Caron Hawco

President, Caron Hawco Group

Caron Hawco is President of the Caron Hawco Group and a strategic advisor to corporations, governments, industry, and Indigenous leaders working across the ocean economy, energy transition, and emerging technology sectors. With more than 25 years of experience in offshore energy, ocean industries, and international market development, she brings deep expertise in navigating complex policy and regulatory environments, commercializing innovation, and building strategic partnerships.

Earlier in her career, Caron served on the Offshore Canada leadership team of Norway’s national energy company, Statoil (now Equinor), where she led communications, government relations, and corporate social responsibility initiatives supporting offshore development in Atlantic Canada.

Her current work spans emerging sectors including hydrogen, underground energy storage, and ocean technology. She works with both innovation-focused companies and Indigenous organizations to navigate regulatory landscapes, build partnerships, clearly communicate, and advance strategic growth.

A respected leader within Newfoundland and Labrador’s energy and ocean sectors, Caron is the former Chair of NOIA, the province’s petroleum industry association. She currently serves on the boards of the Canadian Hydrogen Association and COVE (Centre for Ocean Ventures and Entrepreneurship), Nova Scotia’s ocean technology innovation centre.

Caron holds professional designations as an Accredited Business Communicator (ABC), Project Management Professional (PMP), and Certified International Trade Professional (CITP). She is a graduate of Memorial University and Humber College.

Her combination of industry leadership, innovation ecosystem experience, and strategic insight positions her well to contribute to econext’s continued growth and influence.

Statement of Goals:

I am seeking election to econext’s Board of Directors because I believe the organization plays a critical role in shaping Newfoundland and Labrador’s environmental and economic future. econext has become an important platform connecting industry, research, and government to advance environmental innovation and support the growth of sustainable industries in our province. I would welcome the opportunity to contribute my experience and networks to support that work at a board level.

Newfoundland and Labrador is globally recognized for its expertise in energy development, ocean technology, and operating in some of the world’s most challenging offshore environments. As global energy systems and ocean industries evolve, this capability positions our province to play a leading role in emerging environmental and ocean-based industries. Supporting the responsible growth of these sectors, while ensuring strong environmental performance and meaningful engagement with communities, are areas where I have focused much of my career.

For more than 25 years, I have worked at the intersection of energy development, policy, and stakeholder engagement across offshore energy, renewables, and ocean industries. My work has involved advising governments, industry, and research organizations on regulatory frameworks, economic development opportunities, and the partnerships required to move complex initiatives forward.

Engagement and collaboration across sectors are essential to sustainable development and successful innovation ecosystems. If elected, I would bring my policy experience, industry perspective, and strong regional and international networks to help econext continue to grow its impact. I am particularly interested in strengthening connections between industry, research institutions, and emerging clean technology companies so that econext remains a catalyst for innovation, investment, and sustainable economic opportunity in Newfoundland and Labrador.


Don Drew

Operations Manager, Newco Metal and Auto Recycling Ltd

Donald Drew along with his wife Rosalynn are proud to call the historic Town of Bay Bulls home. As Operations Manager with Newco Metal and Auto Recycling Ltd., his responsibilities relate to acquisition and distribution of material and equipment. His duties also include Regional, Municipal, Provincial, and Federal approvals and agreements. Other responsibilities include corporate material acquisition, international export, health and safety requirements, environmental approvals and regulations. Mr. Drew has served as a board member with ECONEXT and chair of the Finance Committee in the past. He has 15 years’ experience as mayor, deputy-mayor, and councilor with the Town of Bay Bulls; duties included Chair of Finance, Public Works, Development, and Tourism. During that time Bay Bulls was honoured with more municipal awards than any other town in the province. He has also served as Chair and Vice Chair of the Northeast Avalon Joint Town Council. 29 years as president of the Harbour Authority of Bay Bulls ( Longest serving Port Representative in Eastern Canada), 25 years as owner/operator of a commercial fishing enterprise, 8 years as a Marine Emergency Duties instructor, and 9 years as a Red Cross first Aid Instructor. He is the 2006 recipient of the Irish Loop Economic Development Board Volunteer of the Year Award and was the proud recipient of the National Department of Fisheries and Oceans, Small Craft Harbours 2011 Prix d ‘Excellence for “Individual Commitment” to the Canadian Ports and Harbours Program. He holds diplomas or certificates in Marine Diesel Engineering, Fishery Science Technical, and Marine Safety Instructor from the Marine Institute. Mr. Drew has also completed a certificate in Economic Development Tourism Relate with the University of Moncton, (Bouctouche training), along with training in Environmental Awareness, Health and Safety, and Community Leadership. He also serves as a volunteer on numerous committees and boards throughout the province, and is a volunteer fundraising organizer with a number of charities. Newco Metal & Auto Recycling Ltd is also proud to have received the Econext 2021 Business Excellence Award.

Statement of Goals:

Since forming over 30 years ago Econext (Newfoundland and Labrador Environmental Industries Association) has continued to grow, expand, and evolve into one of the most respected industry associations of its type in the country. Allowing our members to benefit from the growth the association has experienced, whether trade missions to other countries, partnerships with industry or government, network opportunities, or educational programs, econext has continued to be the catalyst for growth.  As a member company representative, it’s been a pleasure to play a part in the growth and experiencing the benefits of being involved. The diversity and involvement of the board along with the hard work and dedication of the staff has played a key part in the success of Econext. If I am elected to the board, it will be my goal to continue the strategic path that has been created. Always evolving as to what the industry, province, and the members require. The environment and all the industry that supports it have come a long way in the past 30 years in this province and I am pleased to say I have been actively playing a part in that growth. I ask for your support to continue that work with the association and an active position on the board.


Keith Barrett

Manager of Energy Solutions, Newfoundland Power

My name is Keith Barrett, Manager of Energy Solutions with Newfoundland Power. I have been working in the electricity sector since 2007. For the last 10 years of my career I have been focusing on energy efficiency and load flexibility programs to reduce electricity supply costs for customers of Newfoundland Power. I believe that energy efficiency and demand side solutions not only provide better outcomes for customers, but allow us to run the electricity system in a way that is environmentally sustainable by reducing the need for physical infrastructure. A key focus of mine is providing the grid with the flexibility required to accommodate the electrification efforts required to bring successful decarbonization to Newfoundland and Labrador.

Statement of Goals: 

My goals for serving as a member of the econext board of directors would be to provide subject matter expertise in the area of the electricity system, expand and develop relationships with key industry stakeholders, and champion the econext cause with these stakeholders to try to have econext have input into key decisions in provincial economic decisions making, to ensure environmental sustainability is always a part of the conversation and in consideration.


Kristina Kearney

Recruitment and Junior Business Development Associate, Bursey Excavating & Development Inc

With more than fifteen years of experience in business development, workforce strategy, and client relations across the energy, mining, marine, and industrial sectors, I bring a strong combination of commercial leadership and community governance experience to the Board of Directors of econext. Throughout my career, I have focused on building strategic partnerships, expanding market opportunities, and supporting workforce development initiatives that strengthen Newfoundland and Labrador’s industrial economy.

My professional experience in recruitment strategy, global project staffing, and business development within the energy and industrial sectors has provided me with direct insight into the evolving workforce and innovation needs of industries transitioning toward lower-carbon and sustainable operations. I have worked closely with organizations navigating regulatory, workforce, and technological changes within offshore energy, mining, and infrastructure sectors—experience that aligns closely with Econext’s mission to accelerate clean growth in the province.

Statement of Goals:

If elected to the Board of Directors of Econext, my objectives would be to:

  1. Support Clean Innovation and Industry Collaboration

Leverage my relationships across the energy, mining, and industrial sectors to foster collaboration between traditional industries and emerging clean technology companies. I aim to help identify partnership opportunities that accelerate innovation and support the adoption of sustainable technologies within Newfoundland and Labrador.

  1. Strengthen Workforce Development for the Net-Zero Economy

Apply my experience in global recruitment, workforce planning, and training initiatives to help address labour market gaps associated with the province’s clean growth transition. I am committed to supporting programs that attract, train, and retain skilled professionals needed for emerging clean technology and sustainable infrastructure sectors.

  1. Expand Industry Engagement and Strategic Partnerships

Use my background in business development and market expansion to help Econext strengthen engagement with industry stakeholders, investors, and government partners. My goal is to contribute to initiatives that increase collaboration, funding opportunities, and economic diversification through clean growth.


Michelle Doyle

Consultant, KBRS

Michelle Doyle is a Consultant in Executive Search with KBRS, specializing in senior leadership  recruitment across Newfoundland and Labrador. She partners with boards of directors, executive  teams, and organizational leaders to identify and attract executives who strengthen governance,  organizational performance, and long-term strategic impact.

Through her work across the private, public, and not for profit sectors, Michelle has developed a  deep understanding of the leadership challenges and opportunities shaping the province’s evolving  economy. She has led executive and senior leadership recruitment mandates across diverse  industries, supporting organizations as they navigate growth, transformation, and succession  planning. Her work provides a unique cross sector perspective on workforce trends, leadership  development, and organizational sustainability.

Michelle is recognized for her thoughtful, relationship driven approach and sound judgment in  complex decision-making environments. She works closely with clients through critical hiring and  transition periods, providing trusted advisory support grounded in discretion, collaboration, and a  strong commitment to outcomes. Equally committed to exceptional candidate experience, she  ensures leaders are supported through transparent and respectful recruitment processes.

Deeply connected within Newfoundland and Labrador’s business and community networks,  Michelle is passionate about strengthening leadership capacity within the province while  maintaining strong relationships across Atlantic Canada and nationally. Her work reflects a belief  that strong leadership and effective governance are essential to building resilient organizations and  sustainable economic growth.

Michelle holds a Bachelor of Music in Voice from Memorial University and a diploma in Music  Theatre Performance from Sheridan College. Her background in performance informs her  communication skills, emotional intelligence, and ability to build authentic relationships, qualities  that support her work as a trusted advisor to organizations and leaders alike.

Statement of Goals: 

If selected to serve, I would aim to contribute thoughtful governance, strong relationship building,  and a cross-sector perspective that complements the expertise already represented on econext’s  board. I would be proud to support the organization’s continued efforts to strengthen partnerships,  advance innovation, and help position Newfoundland and Labrador as a leader in sustainable  economic development.


Sarah Penney-Belbin

Regional Operations Manager and Senior Biologist, LGL Ltd

Sarah Penney-Belbin was born and raised in Newfoundland and Labrador (NL) and is a Regional Operations Manager and Senior Biologist for LGL Limited, an employee-owned Canadian environmental consulting company with regional offices in NL, British Columbia, and Ontario. During her 15 years with LGL in NL, Sarah has led or been a senior contributor to more than 130 marine environmental projects. Her enthusiasm, organizational strengths, environmental knowledge, and technological skills have contributed to the success of every national and international project she has supported. She strategically leads research, assessment, and the monitoring and mitigation of development activities with a focus on marine fish and invertebrate ecology, species at risk, protected/special areas, Indigenous, recreational, and commercial fisheries, and socio-economics.

Sarah leads by example and has gained extensive experience managing field and desktop programs in NL’s (and the Canadian Arctic) offshore and nearshore marine sectors. Her work includes research and development of thermal-infrared automatic marine fauna detection technologies, environmental assessment for oil and gas, mining, and aquaculture, and baseline/follow-up environmental monitoring for marine terminals and offshore infrastructure. She is also experienced in regulatory permitting, applications, and stakeholder engagement. More recently, Sarah has been applying her marine environmental skills to the emerging wind energy sector in Atlantic Canada and is contributing to the Regional Assessment of Offshore Wind Site Assessment Activities for Nova Scotia.

Sarah believes strongly in the importance of networking and in local businesses supporting one another. She promotes public participation and education, having created materials for and served as scientific representative at public engagement sessions throughout Newfoundland for an aquaculture Environmental Impact Statement, and developed educational materials about marine animals for Marine Atlantic ferry terminals and vessels. She frequently connects with local, Canadian, and international companies to explore opportunities for collaboration and values establishing and maintaining connections at every industry and scientific conference she attends.

Sarah is personally and professionally committed to environmental and community wellbeing, including sustainability, clean growth, and both mental and community health. She enjoys exploring Newfoundland’s natural beauty and has been teaching her young son about the Island’s environmental wonders through hiking, snowshoeing, beachcombing, and bird and whale watching. She also shares with him the importance of community by helping him earn personal achievement badges through the Scouts Canada Beavers Program, such as sharing meals, making and delivering Valentine’s to residents at a local retirement centre, and digging out neighbourhood fire hydrants. Sarah has led a local volunteer walking group, served as a therapy dog handler team with St. John Ambulance, and fundraised for and participated in numerous local charity events, including walks for the Huntington’s Society of Canada, Cancer Society of Canada, ALS Society of NL, and Steps for Life, and move events for the MS Society of Canada.

Sarah learned the foundations of responsible environmental decision-making, stewardship, and communication from her first supervisor at LGL, Bob Buchanan, a founding member of econext’s predecessor, the NL Environmental Industry Association (NEIA). Her commitment to ethical, evidence-based decision-making and responsible informational/technological advancement aligns closely with econext’s mission.

Statement of Goals: 

As Newfoundland and Labrador (NL) enters an exciting new phase of energy and ecological development – with the Bay du Nord Project, early-stage renewable energy development, and growing interest in marine and coastal ecotourism – I feel this is the ideal time for me to join the econext Board. As a Board member, I would apply my NL marine environmental knowledge, extensive network, and strong organizational and technological skills to support econext’s mandate and direction.

I envision contributing to high-level planning and strategic guidance for econext’s communications, member engagement, and knowledge-sharing activities, including webinars, information sessions, and events. I am committed to helping advance initiatives that address the challenges of climate change as they relate to clean growth, and to strengthening the integration of robust environmental science into decision-making across sectors in NL.

I would also work to enhance engagement with NL Indigenous businesses, groups, and self-identified entities – many of whom LGL has longstanding relationships with – to increase Indigenous input into econext activities and information dissemination. In addition, I would seek to engage with businesses with majority ownership by visible minorities to broaden perspectives on local business needs and opportunities. My goal is to promote diverse viewpoints while advancing sustainable, holistic business and ecological solutions for NL.

I believe my collaborative, honest approach and my commitment to responsible environmental practices would be an asset to econext’s continued success and growth.


Shem Evans, M.A., C. Tech.

Environmental Specialist and Project Manager, Hatch Ltd.

Shem is an Environmental Specialist with over 17 years of experience in environmental management, permitting, and compliance for largescale heavy construction projects across Canada and internationally. His work spans wind farms, mines, quarries, highways, bridges, hydropower developments, energy facilities, ports, terminals, and other resource extraction and civil infrastructure projects. His experience includes navigating complex regulatory frameworks, coordinating multidisciplinary teams, and supporting project delivery in locations with significant environmental constraints and considerations.

He holds a master’s degree in environmental policy from Memorial University of Newfoundland, with academic training focused on environmental assessment, policy development, and integrated environmental management. This foundation, combined with extensive field and project execution experience, has supported his work in developing permitting strategies, implementing compliance programs, and coordinating environmental commitments for Projects across the interface of engineering, construction, and operations.
Shem has contributed to environmental assessments, regulatory submissions, monitoring programs, and construction phase environmental management systems for major undertakings throughout multiple provinces and territories.

Notable projects that Shem has been a part of include:

  • Vale’s ‘Long Harbour Nickel Processing Plant Project’ (2012-2014),
  • Nalcor’s ‘Lower Churchill Project – Muskrat Falls’ Powerhouse and Spillway (2014-2017),
  • Rio Tinto’s ‘Kemano Tunnel 2 Project’ (2018-2019) in British Colombia, and,
  • The City of Kingston’s ‘Wabaan Bridge’ (2019-2022), in Ontario.

With Hatch, Shem has supported and advised on decommissioning and remediation projects, the construction of mines, ports and terminals, as well as renewable and non-renewable energy projects throughout Atlantic Canada. Shem recently led the Environmental Impact Assessment and registration of J.D. Irving, Limited’s ‘Brighton Mountain Wind Farm’, a proposed 350 MW wind farm located in central New Brunswick and is advising the Project now as it moves into the construction phase.

Shem previously served on the Board of Directors for the Western Environment Centre (2016-2018), based out of Corner Brook on the islands west coast. He is currently serving a two-year term, on the Board of Directors for econext (2024-2026).

Statement of Goals:

It has been a privilege to participate in the organization’s governance for this past term, and to provide input to the strategic vision of econext during a period that has seen a positive, renewed focus for the organization. Especially during a time of political transition, both here at home and globally. I’m interested in serving for a second term on the Board of Directors for econext, to assist members in amplifying economic opportunities, through advocating for clean growth, workforce opportunities and sustainable development here in Newfoundland and Labrador. I’m passionate about our province’s environment, our people, our potential, and our future towards a green economy.

Green Business Program

Understand your Environmental Impact. Strengthen your Business.

econext is seeking Newfoundland and Labrador businesses that want to better understand their environmental impact and access tailored support with actionable environmental insights that drive growth and efficiency. econext is working with these businesses across the province to quantify environmental impacts by helping them assess greenhouse gas (GHG) emissions, analyze energy efficiency and/or audit waste in their operations.

Following these assessments, econext will provide advice and steps tailored to your business directly that can make your operations more efficient, and help improve competitiveness and productivity in the marketplace.

Contribution

With funding from the Department of Jobs, Growth and Rural Development and the Atlantic Canada Opportunities Agency (ACOA), econext is pleased to cover 75% of the cost of assessments. The total cost of these services is approximately $10,000 on average (depending on the scope and size of the business), meaning participating businesses can expect to contribute roughly $2,500. This opportunity offers significant cost-savings for businesses.

Why Participate?

  • Make better business decisions with real environmental data
  • Save costs and optimize operations
  • Strengthen competitiveness locally and globally
  • Prepare for Environmental, Social and Governance (ESG) reporting and investor expectations
  • Build sustainable growth and resilience

Applications are open! Don’t miss your chance to unlock actionable environmental insights. Connect with us and apply now by getting in touch.

Selection Criteria

To be eligible for participation in this program, businesses must meet the following criteria:

  • Have operations in Newfoundland and Labrador
  • Be one of the following:
  • Involved in a supply chain
  • Exporting internationally
  • Expecting to try to attract private investment
  • Have the capacity to help acquire data necessary for the assessments
  • Cannot be involved in retail or provision of personal services

It is an added benefit (but not a requirement) that participating businesses have ownership of their buildings for this project, as this will allow them to make changes based on the findings to improve environmental impact (i.e., increasing energy efficiency and decreasing GHG emissions).

Unsure if your business is eligible? Reach out to Alex Rumbolt, our Business Sustainability Lead to learn more!

International Women’s Day 2026

Celebrating Women Driving the Green Economy

March 8 marks International Women’s Day, a global celebration of the achievements of women and a reminder of the importance of advancing equity across all sectors. From science and policy, to entrepreneurship and community leadership, women have played a vital role in shaping the world we live in today.

In the green economy, women are helping lead the transition toward a more sustainable future. Across industries and communities, women are advancing environmental, social, and governance (ESG) initiatives, developing innovative climate solutions, and championing sustainable practices that support both people and the planet. Research continues to show that organizations with greater gender diversity are more innovative and better equipped to address complex challenges. Inclusive leadership is therefore an important part of building a resilient green economy.

At econext, we see this impact firsthand. Women play a major role in shaping econext’s work, representing nearly half of our Board and the majority of our leadership team and staff. Their leadership, expertise, and perspectives help guide our programs, partnerships, and initiatives across the province. We are committed to continuing to build the green economy as a diverse, inclusive, and accessible sector that benefits from a wide range of experiences, ideas, and perspectives.

This International Women’s Day, we celebrate the women who are helping lead the transition to a greener economy, both within our organization and across our network.

Stories from Women in the Green Economy

Below, you can read stories from some of the women helping shape the green economy. Their experiences highlight the many pathways into sustainability careers and the important role women continue to play in driving innovation, collaboration, and climate action.

 


Heather Murphy, Senior Fisheries Biologist, Minnow Environmental & econext Board of Directors Vice-Chair

 

Can you share how your journey led you to working within the green economy?

My interest in the green economy started long before I entered the workforce. I was fortunate to have professors who encouraged curiosity and exploration early in my academic journey. They saw potential in the questions I asked, and their enthusiasm helped shape my understanding of how science can be used to protect ecosystems and support sustainable economies.

Another part of my journey was learning to say “yes” whenever I was invited to the table. Whether it was a research opportunity, conferences, field project, or a conversation with people working in areas I wanted to understand better. Each “yes” opened doors, strengthened my skills, and connected me with mentors and colleagues who showed me how science and sustainability intersect in practical, meaningful ways.

Those experiences naturally led me toward fisheries biology and environmental stewardship, where every decision has both ecological and economic consequences. Working in the green economy became a way to align my curiosity, my values, and my desire to contribute to solutions that support both the environment and the economy.

Have you faced any barriers in your career? If so, how did you overcome them?

I’ve certainly faced barriers, and one of the most important lessons I learned early on was to be honest about my abilities. Instead of pretending to know everything, I made it a habit to ask questions, seek guidance, and invite feedback from my teammates, mentors and senior leaders whose perspective I respect and appreciate.

Being transparent about what I didn’t yet know didn’t hold me back though. It helped me learn and advance faster in my career. It also built trust within my teams, because people knew I was committed to doing the work well and not just appearing confident. And now, 16 years into my career, I still take this same approach. The learning is never done. Every challenge, conversation, and project adds something new, and staying curious and communicative has been one of the most reliable ways to move past obstacles and continue growing.

Another key lesson was realizing that no one overcomes barriers alone. The best progress happens when you lean on a team. Barriers are overcome when you collaborate, share knowledge, and support each other through the challenges. Recognizing that helped me navigate tough situations with more resilience and far less hesitation.

What message do you think is important for young women entering the green economy?

One of the most important things young women should know is that your voice is a powerful tool! Communication is foundational in the green economy. Whether you’re sharing scientific findings, collaborating across disciplines, or engaging with communities, the ability to communicate clearly and confidently will amplify your impact.

Say yes to opportunities to speak up, ask questions, and contribute to discussions. Even when you feel uncertain, your perspective brings value, and the only way to grow those communication muscles is through practice.

Remember that you don’t have to know everything at the start. What matters is staying curious, being willing to learn, and showing openness in your conversations with mentors, peers, and partners. And just as importantly, understand that progress in this field rarely happens alone. Strong communication within a team, being transparent, listening actively, and sharing knowledge helps turn challenges into collaborative solutions. The green economy thrives on diverse voices working together and yours deserves to be heard.


Ashley Noseworthy, CEO Edgewise Environmental

 

Have you faced any barriers in your career? If so, how did you overcome them?

The marine and industrial sectors and even entrepreneurship have historically been male-dominated, and as a female scientist, founder and CEO, I’ve certainly navigated my share of “only woman in the room” scenarios. Early on, the biggest barrier was often credibility. Whether it was securing investment or leading technical training, there was an unspoken pressure to prove I was twice as capable just to be seen as equal.

I overcame these hurdles by focusing on unapologetic competence and community. I leaned into my expertise, let the results of Edgewise speak for themselves, and sought out mentors, who valued innovation over tradition. I learned that you don’t need to fit the existing mold, instead being outside the mold is exactly where I wanted to be.

What message do you think is important for young women entering the green economy?

To the young women considering a profession in the green economy: don’t wait for an invitation. This sector is being built right now, which means there is a unique opportunity to design the rules of the game. We need your perspective, your problem-solving skills, and your leadership to solve the climate crisis. The “green economy” isn’t just one thing, it’s engineering, policy, biology, marketing, economics, and entrepreneurship (and so much more). Find the intersection of what you love and what the planet needs, and go after it with everything you’ve got.


Audrey Parnell, Manager, Circular Economy, econext

 

Can you share how your journey led you to working within the green economy?

I have always loved the outdoors since I was a child which led me to my BS and MS degrees in Geology – I can get a degree in hiking?! With geology I was able to go from working in Oil&Gas, to climate consulting, and now work at econext in exploring the opportunities to find value in waste. Being a part of the world and thinking about the planet has always been a core part of my life and I am excited to be at this inflection point where we can transform industry towards sustainability.

What message do you think is important for young women entering the green economy?

I think it’s critical for women to have an active role in shaping the green economy to ensure our voices are amplified and reflected in the products and services that we have access to. Women are central to shaping a low emission future through working as engineers to find clean power to as designers developing reusable products.


Sara Jafari, Community Sustainability Lead, econext

 

Can you share how your journey led you to working within the green economy?

My journey into the green economy began with my background in geomorphology and climate studies, followed by a master’s in urban planning, where I focused on the environmental aspects of sustainable urban growth and development. Earlier in my career, I worked in the cleantech and renewable energy sector, which strengthened my interest in sustainable solutions and project management. After moving to Canada and studying MBA at MUN, I had to rebuild my career from scratch. Working with econext allowed me to reconnect my planning and environmental background with climate action, particularly through initiatives like the Net-Zero Communities Accelerator, where I collaborate with NL municipalities and industry partners to support more sustainable and resilient communities.

Have you faced any barriers in your career? If so, how did you overcome them?

As an immigrant woman building a career in Newfoundland and Labrador, one of the biggest challenges was rebuilding my professional network and establishing credibility in a new environment where my previous experience was not always immediately recognized. In smaller communities, professional networks can be tight-knit, which can make career development more challenging for newcomers. I overcame these barriers by continuing to strengthen my expertise, building meaningful professional connections, actively contributing to my projects, and staying focused on the impact I wanted to create. At the same time, I was fortunate to receive support and encouragement from generous colleagues and community members along the way. That support made a real difference, and today I try to pay it forward by supporting and mentoring others whenever I can.

What message do you think is important for young women entering the green economy?

The transition to a sustainable and low-carbon economy requires purpose-driven and solution-oriented people. My message to women entering the green economy is to approach this work with a problem-solving mindset and a strong sense of purpose. Climate action is complex, long-term, and often challenging because the required changes are systemic. But the goal is clear: protecting our environment while building stronger, more sustainable economies and communities. This work can feel like an endless journey, but we do it because we have a responsibility to future generations. We only have one planet, and we all have a role to play in protecting it. Women’s leadership, perspectives, and resilience will be essential in shaping that future.


 

Ashley Smith, Owner, Fundamental Inc.

 

Can you share how your journey led you to working within the green economy?

I’ve always been interested in ‘environmental’ things, it’s been clear to me since my late teens that we need to do a better job of interacting with nutrient and energy cycles of the planet. I got a Bachelor’s degree in population genetics with a minor in chemistry, that led me to work in the area of ‘environmental science’ generally, which led me to become the sustainability coordinator for an urban planning and architecture firm, which led me to LEED and energy efficiency, then I got a Master’s degree in civil and municipal engineering, which led me to construction. I started my own firm when I was pregnant with my first child. I wanted to be the change I wanted to see with respect to action on climate change. And now I’ve been succesffully running Fundamental Inc for 10 years, with each year growing to new clients and new exciting projects. I’m very proud of our B Corporation Status, of the $33Mil in funding we’ve brought to the province for our clients, and that we’ve decoupled our GHG emissions from Fundamental’s economic growth – our 2024 emissions were 32% lower than our 2019 emissions despite our annual revenue being 2.5 times higher. (2025 stats will be ready soon!)

Have you faced any barriers in your career? If so, how did you overcome them?

There are always barriers. A struggle is hard to deal with at the time – but it does build character; and I have learned more, and faster, from my ‘failures’ than I have from the majority of the ‘good times’. Most of what I would call success in life has been finding ways to deal constructively with adversity. I am not a confrontational person – in fact, I will go seventeen ways from Sunday to avoid open conflict whenever possible – but, when push comes to shove, I will stand firm and hold my ground with respect and kindess (or solid preparation, evidence, and determination – as the situation warrants). I’m a firm believer that what you get out of life is directly proportional to what you put into it. In my experience owning and running a business – you have to see the hard work as a given, be primarily motivated by something deeper than accolades and money, and hope that you get a few lucky breaks. I am a profoundly pragmatic person – when you know something isn’t right, it isn’t – acknowedge it (freak out in a safe place if you need to), get over it (breathe – this too shall pass), and move towards what works (stopping every now and again to hug your family and smell the roses).

What message do you think is important for young women entering the green economy?
I would say this is true for all disciplines and industries, and all humans in general really – care enough about the thing you’re doing to do the work needed to get good at it. Short cuts are trouble. Take responsiblity for your actions and what you bring to the table. Lean into helping others around you – especially in NL where the market is small enough that relationships really matter. Abandon ‘protectionist’ notions and remember that a rising tide really does lift all ships. I tell my kids all the time – teamwork really does make the dream work.

Call for Interest in econext’s Board of Directors

Call for Interest - 2026-2028 Board of Directors

In April, econext will elect board members for 2026-2028.

econext‘s board of directors provides direction and support to the organization’s staff in their work to support economic growth in Newfoundland and Labrador that is environmentally sustainable. There are a total of four (4) positions to be filled.

Nominees are asked to provide:

  1. a high-resolution headshot
  2. a biography (500 words or less)
  3. a statement that describes their goals for serving as a member of econext‘s board of directors (250 words or less)

Please submit nominations by March 6, 4:30 p.m. NST, to econext’s CEO, Laura Barron, at laura@econext.ca.

All directors must represent a voting member of econext’s membership in good standing.

The deadline for nominations is March 6, 2026. Voting for director positions shall take place online April 27 – May 1, 2026. Nominees will have an opportunity to speak directly to members at econext‘s 2026 Annual General Meeting and Industry Awards Reception taking place on April 22, 2026.

Turn Waste Into Opportunity: econext Project Zero Is Now Accepting Applications

St. John’s, NL – February 16, 2026 — Have an idea that could transform how we reduce waste, use resources more efficiently, or build more sustainable businesses? econext is inviting innovators across Newfoundland and Labrador to step forward.

The econext Project Zero Circular Economy Incubator is a no-cost program created to support early-stage entrepreneurs developing circular solutions — where waste is minimized, materials are kept in circulation, and sustainability is built into business models from the start.

You don’t need a polished business plan to apply. Whether you’re exploring a new concept, developing a prototype, or refining an early idea, this virtual incubator is designed to help you move forward with clarity and confidence. The outputs of the program are a comprehensive business plan and pitch-ready slide deck for each venture.

Participants selected for the program will receive:
• Group and one-on-one mentorship from industry experts
• Practical workshops and skill-building sessions
• Guidance on funding opportunities, pitching, and market readiness
• Access to a community focused on tackling meaningful environmental challenges

From sustainable textiles and circular product design to food systems innovation — and everything in between — Project Zero provides the structure and support to test, validate, and grow your venture from anywhere in the province.

Applications are open now and close 11:59 PM NDT on Sunday, April 5, 2026.

Apply today at econext.ca/project-zero

About econext

econext is a not-for-profit association with a mission to accelerate clean growth in Newfoundland and Labrador by: (1) stimulating research, development, and innovation; (2) preparing its workforce for a greening economy; and (3) acting as a catalyst for climate change action within its industries, businesses, and communities. econext has been working for over 30 years on behalf of its members across many sectors to support environmentally sustainable economic development. More information can be found at https://econext.ca.

About Synergy Foundation 

Synergy Foundation was created in 2013 by the Synergy Enterprises team and a group of passionate community members and leaders who recognized the need for a non-profit organization to lead the transition towards a green economy on the west coast. Since its inception, Synergy Foundation has focused on innovative projects and programs that have pushed the envelope, supported hundreds of businesses, and turned great ideas into action.

​Our core focus areas include supporting communities and businesses in adopting circular economy practices and advancing green business operations to foster a regenerative, inclusive, and equitable economy. This is represented in our core initiatives: BC Green Business, Project Zero, and the Ecostar Awards.