
FOR IMMEDIATE RELEASE
September 24, 2025
St. John’s, NL– econext, in partnership with the City of St. John’s, has launched Make the Shift NL (The Shift Program), a free guidance service that helps homeowners make their homes more energy efficient.
The Shift Program connects residents with Home Energy Navigators who provide information on home energy efficiency renovations and help homeowners access available resources to complete these upgrades. This initiative is supported by the Federation of Canadian Municipalities’ Green Municipal Fund, an endowment created by the Government of Canada.
“econext is excited to launch the Shift Program in partnership with the City of St. John’s,” said Laura Barron, CEO of econext. “Helping homeowners make the shift to more energy efficient homes reflects our mission to accelerate the green economy and help move our province toward net-zero. The Shift Program offers an opportunity to work directly with homeowners and with companies focused on minimizing residential environmental impact.”
The City of St. John’s sees the program as a key step in helping residents and the broader community. Councillor Tom Davis, Lead for Sustainability with the City of St. John’s, said: “This initiative helps residents make their homes more energy efficient while also supporting our community’s broader goals of reducing emissions, saving energy costs, and building a greener, more sustainable future. Building partnerships is key to this work, and we are so proud to partner with econext on this exciting new program.”
According to Katie Fraser, Manager of Program Delivery with Shift, the goal is to make decision-making less overwhelming: “It can be hard to know where to start, whether it’s insulation, windows, or a heat pump. Our team provides personalized guidance to help each household choose the upgrades that make the most sense for them.”
Program participation starts with a simple conversation. Residents can visit maketheshiftnl.ca, call 709.979.0362, or email hello@maketheshiftnl.ca to connect with a Home Energy Navigator.
To make the first step easier, the program is offering subsidized home energy audits for $99 (for a limited time), about 80% off the regular cost. Audits give homeowners a clear picture of where their energy is being used and how to reduce energy consumption. In addition, the City of St. John’s has partnered with the Newfoundland and Labrador Credit Union to offer a special low-interest loan for residents investing in efficiency upgrades.
“We encourage any homeowner in the city to reach out to our team and see what options might be available,” said Fraser. “Some residents have already completed an energy audit, and we can help them make sense of the EnerGuide report and take the next steps. For those who haven’t, we can help get you signed up. Whether it’s better insulation, draft sealing, or other upgrades, our goal is to guide homeowners toward the improvements that save money on energy and make homes more comfortable year-round. We’re excited to get started.”
The Shift Program is now available to homeowners in the City of St. John’s.
For more information, visit www.maketheshiftnl.ca.
About econext
econext is a not-for-profit association with a mission to accelerate clean growth in Newfoundland and Labrador by: (1) stimulating research, development, and innovation; (2) preparing its workforce for a greening economy; and (3) acting as a catalyst for climate change action within its industries, businesses, and communities. econext has been working for over 30 years on behalf of its members across many sectors to support environmentally sustainable economic development. For more information, visit https://econext.ca/.
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Media Contacts
Chelsie Cake
econext
709.979.0389
cake@econext.ca
Jackie O’Brien
City of St. John’s
709.576.8491
jobrien@stjohns.ca




